
When you
love your neighbor's or
friends garden and want
yours to do as well, who do
you ask. This study
from the
American Society for
Horticultural Science
says
you are turning to those
same neighbors and friends.
Over the
back fence: gardeners get
advice from neighbors,
friends
University
extension services
perceived as more credible,
but need to become more
convenient
ST. PAUL, MN -- Where do
gardeners turn when they
need information about
annuals, perennials, shrubs
and trees" Staff at
University of Minnesota
Extension have published
results of a survey that
concludes that the majority
of backyard gardeners get
their planting and plant
information informally—most
often from friends,
neighbors and local garden
centers.
The survey of 1,000
Minnesota gardeners
published in the
January–March, 2008 issue
of HortTechnology showed
that although respondents
viewed the The University
of Minnesota and the
Minnesota Landscape
Arboretum as more credible
than garden centers, 78% of
respondents indicated that
they were most likely to
turn to neighbors and
friends for gardening
advice.
Dr. Mary Hockenberry
Meyer, Professor of
Horticultural Science and
Extension Horticulturist at
UM Extension, explained,
"We wanted to determine
where gardeners got their
information and if they
think university
information is of higher
quality than information
from garden centers or home
centers. We found that
university information is
viewed as higher quality;
however, a large number of
people indicated they "did
not know" the quality of
university information,
which surprised us."
The
survey also indicated that
gardeners' age determined
the most likely sources for
information seeking. Older
gardeners were less likely
to use the Internet than
younger gardeners. When
asked "How do you learn
best"", most respondents
said that they had not
attended a gardening class
in the past year and
indicated they learn best
from talking with friends.
Access to publications
containing color photos and
illustrations was also
highly valued by gardeners
who responded to the
survey.
According to Dr. Meyer,
the information from the
Minnesota survey can be
useful to other
universities, extension
programs, and arboreta
dedicated to providing
relevant resources for
gardeners. She stated,
"Participants in this
survey indicated they look
for convenient sources of
gardening information and,
although many felt the
land-grant university and
arboretum were highly
credible and knowledgeable,
they were still more likely
to use other sources for
their gardening
information. This poses a
challenge to universities
and arboreta to use new
ways to reach gardeners."
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