|
 Just
Born Announces
"The 2008 PEEPS?
Celebrity Survey"
Will Ferrell, Ellen and
President Bush All
Winners
Bethlehem, PA,2008–Just
Born, Inc., maker of
PEEPS® Brand
Marshmallow Candies,
announces the results of
the 2008 PEEPS®
Celebrity Survey.
Kathy Bassininski,
Vice President of Brand
Development & Corporate
Services commented, “For
over a decade, PEEPS®
Brand Marshmallow Candies
have been the number-one
non-chocolate Easter
candy. We used the iconic
status of PEEPS®
to survey consumers and
explore today’s trends in
a fun, lighthearted way.
We are excited by the
results of the 2008
PEEPS® Celebrity
Survey and believe that
our PEEPS® Fans
will enjoy them as well.”
The winners include:
If “PEEPS®
came to life, what male
public person or
celebrity might it
become?”
The male person most
resembling PEEPS®
either in physique,
colorful attire, or sweet
nature/personality is:
Will Ferrell
won for the second
consecutive year
with 27.6% of this
year’s vote.
Will Smith
came in 2nd with
19.1% of the vote, a
first time PEEPS®
winner.
Johnny Depp
came in 3rd (11.5%)
this year, having
been 2nd in 2007.
“What female public
person or celebrity might
PEEPS® become?”
The female celebrity
most resembling PEEPS®
either in physique,
colorful attire or sweet
nature/personality is:
Ellen DeGeneres
won, a rise from 3rd
place in 2007!
Reese
Witherspoon came
in 2nd (15.5%).
Jessica Simpson
came in 3rd tied
with Miley
Cyrus/Hannah
Montana. Simpson won
in 2007. Falling out
of the top three was
Oprah in 4th
place.
“What public person or
celebrity is most in need
of PEEPS®?”
President Bush
won for the third
consecutive year
(21.3%).
Hilary Clinton
came in 2nd with
16.5 % of the votes.
Simon Cowell
came a distant 3rd,
with 10.5% of votes.
“Who is cooler, the
PEEPS® Chick or
PEEPS® Bunny?”
The Chick won
with 59% of the
vote!
“How do you eat
your PEEPS® -
Fresh from the package or
aged to perfection?”
“Fresh from the
package” was the
preferred way to eat
your PEEPS®!
“What are your
favorite ways to enjoy
PEEPS®?”
The winner is…
“head first”
Our second
runner up was
enjoying PEEPS®
as
“decorations/crafts”
The third place
winner was
“Micro-waved.”
Consumers were also
asked, “If the PEEPS®
family hatched a new
shape, which one of the
following would you like?
“A Smiley
Face” won with
29.2% of the vote.
“A Teddy Bear
came in 2nd with
19.6%.
“A peace
sign” was 3rd
with 12.3% of votes.
Bassininski continued,
“Our PEEPS® fans
wait with great
anticipation for these
survey results. This
year’s results present
some newcomers as well as
movement of former
winners among the
PEEPS® rankings.”
About the Survey
This Excel
Omnibus Study was
conducted from the last
week in January through
early February, 2008 by
ICR – International
Communications Research,
based in Media, PA. Over
600 individuals
responded. Copies of the
survey are available. ICR
can be reached at
1-800-633-1986.
Just Born, Inc.
Just Born, Inc., is a
privately owned company
founded in 1923 and
headquartered in
Bethlehem, PA. Just Born
makes PEEPS®
Marshmallow Candies, MIKE
AND IKE® Chewy Fruit
Flavored Candies, HOT
TAMALES® Chewy Cinnamon
and Mint Flavored
Candies, ZOURS® Chewy
Sour Candies, TEENEE
BEANEE® Jellybeans, and
PEANUT CHEWS® Brand
Candies, made in
Philadelphia. The company
employs over 560
associates and markets
its candy in over 50
countries.
Courtesy of
Just Born,
Inc. |
