|
Greens
The Thing On St.
Patrick’s Day
Consumers Will Be
Wearing It And Spending
It This St. Patrick’s Day
CLEVELAND, OH (March,
2008) – St. Patrick’s Day
is well known as the one
day that everyone is at
least a little Irish. And
overwhelmingly, the one
way that most Americans
show off their proud (if
not inherited) Irish
heritage is by flashing
some green.
Nearly 83 percent of
all consumers plan to
wear green to help
celebrate St. Patrick’s
Day, this year falling on
Monday, March 17. But in
addition to wearing
green, festive celebrants
will also be shelling out
some green. The National
Retail Federation
estimates that the
average consumer will
spend almost $35 to get
into the proper Irish
spirit.
So where are these
green clad consumers
spending their money?
More than 30 percent
will go full bore on the
big day and celebrate
with friends and family
at a party, dinner or by
going to a parade. For
those that might not be
able to make it out,
there are still ways to
celebrate.
One easy way to share
in the cheer is by
sending a festive
greeting to family and
friends. The new
collection of cards
celebrating St. Patrick’s
Day focus on traditional
imagery, colors and icons
with fun sentiments
perfect for anyone.
In addition to sending
cards, another way to
celebrate a little more
casually is through
decoration. In fact,
nearly 22 percent of all
consumers will be
partaking in some kind of
decoration this year. And
a good majority of these
celebrants will
practicing the widely
popular tradition of
making St. Patrick’s Day
a wearable holiday by
decorating themselves.
From a court jester
Irish hat, a special VIP
(Very Irish Person) sash
and a full leprechaun
beard (complete with
ears) to more subtle
touches such as
Irish-inspired earrings,
bracelets and mini
buttons, you can find
whatever you need to
celebrate in your own way
this year.
Information courtesy
of
American
Greetings |