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Who is
in and what is out?
Yahoo uses the statistics
from millions of searches
during 2008 identify
trends and determine what
the world is thinking
about. To help you
sort through all the
numbers, Yahoo has
divided them into
categories.
Yahoo!
Reviews A Year in Search
Through Billions of
Searches in 2008, People
Sought to Make Sense of
the World Around Them,
Witnessing a Year of
Passionate Politics,
Olympic Records, New
Celebrities on the Rise
and Market Meltdowns
SUNNYVALE, Calif., Dec
01, 2008 (BUSINESS WIRE)
-- Today Yahoo! Inc
announced the most
popular searches, themes,
and trends as part of its
2008 Year in Review
, as told through the
billions of searches
conducted by millions of
Yahoo! users around the
globe every month.
"Every day, people
turn to the web to learn
more about the world
around them. Their
searches reveal which
news events,
personalities and issues
made an impact in 2008,"
said Heather Cabot,
Yahoo! Web Life Editor.
"This year people were
captivated by the
historic U.S.
Presidential election and
Olympic triumphs. They
also closely followed
every facet of the
economic downturn and
enjoyed a little escapism
by devouring celebrity
gossip and delving into
online video games."
The Yahoo! 2008 Year
in Review not only
presents the top ten
searches, but overall
themes and popular trends
that bubbled to the
surface, including the
economy, politicians,
news stories, Olympians,
rising celebrities,
influential women, and
notable deaths.
Also included in this
year's review are
additional top tens in
select areas throughout
Yahoo! such as Yahoo!
Food, Shine, Tech, Green,
Shopping, Travel, Games,
Movies, Music, Local,
Upcoming, Hot Jobs, most
Buzzed-Up stories and
clicked-on stories from
Yahoo.
By the
Numbers -- Top 10 Overall
Searches
1.
Britney Spears
2.
WWE (World Wrestling
Entertainment)
3.
Barack Obama
4.
Miley Cyrus
5.
RuneScape
6.
Jessica Alba
7.
Naruto
8.
Lindsay Lohan
9.
Angelina Jolie
10.
American Idol
Britney Spears
has been the most popular
search term and person
for seven out of eight
years. In 2008, she made
a comeback with a new
album, three MTV Music
Awards, a sitcom guest
star role and documentary
on her rise, fall and
career comeback.
Barack Obama
was the second most
searched for person in
2008. Headlines of his
election victory received
the most clicks than any
other story on yahoo.com
this year, and he was the
third most searched term
overall. Obama soared up
the search ranks
tremendously as the
election campaign moved
forward with consumers
using Yahoo! Search to
get informed, learn more
about him and decide how
to vote in this
critically important
election.
This year also marked
the coming out party for
Miley Cyrus, who
discarded her Disney
persona of "Hannah
Montana" and launched her
own album under her real
name to make the top
five. Jessica Alba's
wedding and new baby
spurred additional
interest for her this
year. With success at the
box office and new baby
pictures, Angelina Jolie
continues to be in the
public spotlight. Popular
entertainment properties
also were in demand,
including wrestling
(WWE), video games
(RuneScape), anime
(Naruto) and television
(American Idol).
Market
Meltdowns -- Top 10
Economic Searches
1.
IRS Stimulus Checks
2.
Oil Prices
3.
Gold Prices
4.
Gas Prices
5.
Dow Jones
6.
Sallie Mae
7.
Stock Market
8.
AIG
9.
Foreclosures
10.
Debt Consolidation
As 2008 came to a
close, the nation's
economic turmoil battled
with the presidential
election for the hearts
and wallets of searchers.
In February, the Treasury
Department announced it
would be disbursing
stimulus checks to boost
economic activity and
taxpayers clamored to
know if the check was
actually in the mail.
The fallout from the
subprime mortgage crisis
hit Wall Street hard in
October as the Dow Jones
Industrials fell to its
lowest point, producing
the biggest point drop in
the Dow's 112-year
history. Gas prices
marked the only silver
lining, falling sharply
late in the year after
reaching all-time highs
during the summer.
Politics As Unusual --
Top 10 Politician
Searches
1.
Barack Obama
2.
Sarah Palin
3.
John McCain
4.
Hillary Clinton
5.
George Bush
6.
Ron Paul
7.
John Edwards
8.
Mike Huckabee
9.
Arnold Schwarzenegger
10.
Mitt Romney
It was an election of
many firsts. Not only did
the U.S. elect an African
American president for
the first time but 2008
also had a notable
campaign by former First
Lady and Senator Hillary
Clinton, and the first
female nominee for Vice
President in the
Republican Party, Alaska
governor Sarah Palin.
Other candidates
secured their fair share
of searches as well. On
the other hand,
California governor
Arnold Schwarzenegger
wasn't involved in the
presidential race, but
searches for the
"Governator" beat
Democratic vice
presidential pick Joe
Biden and Republican
candidate Mitt Romney.
News
Stories -- Top 10 News
Stories
1.
Hurricanes
2.
Caylee and Casey
Anthony
3.
Election 2008
4.
Pakistan
5.
Pregnant Man
6.
China
7.
Iraq
8.
Shelley Malil
9.
Patrick Swayze
10.
Afghanistan
Natural disasters
affected virtually every
corner of our planet.
Hurricanes Gustav and Ike
devastated the southern
U.S. and the Caribbean.
The fighting in Iraq and
Afghanistan continued to
be a focus throughout the
year. But a few surprises
to this list included the
human interest stories
that captivated the
curiosity of the country,
such as Caylee Anthony, a
missing Florida toddler;
the pregnant man who
allegedly gave birth to a
baby girl; and Patrick
Swayze's battle against
cancer.
Counting
Olympic Gold -- Top 10
Olympian Searches
1.
Michael Phelps
2.
Leryn Franco
3.
Serena Williams
4.
Kobe Bryant
5.
Shawn Johnson
6.
Jennie Finch
7.
Misty May Treanor
8.
Ronaldinho
9.
Alicia Sacramone
10.
Nastia Liukin
A worldwide audience
couldn't get enough of
the Olympics, hungrily
hunting down every detail
on the characters playing
out sports' most
marvelously unscripted
drama. The Olympics was a
nightly epic story, in
which Michael Phelps
played the ideal leading
man, with the mystery of
his estranged father
breaking the list of most
clicked on stories of
yahoo.com.
New
Brat Pack -- Top 10
Rising Celebrity Searches
1.
Miley Cyrus
2.
Vanessa Anne Hudgens
3.
Chris Brown
4.
Jonas Brothers
5.
Rihanna
6.
Taylor Swift
7.
Jamie Lynn Spears
8.
Hayden Panettiere
9.
Zac Efron
10.
Selena Gomez
In 2008, tabloid
staples cleaned up their
acts due to court-ordered
conservatorships (Britney
Spears), pledges of
sobriety (Lindsay Lohan),
and motherhood (Nicole
Richie).
As a result, celebrity
publications and bloggers
shifted their focus to a
new, younger set of
headline makers, the New
Brat Pack. Like their
1980s counterparts, the
New Brat Pack celebs
appear in each other's
movies, music videos and
social circles.
They're all young (21
and under), popular and
major money makers. And,
their youth subjects them
to greater public
scrutiny.Disney proteges
are coming into their own
with huge success,
including Miley Cyrus,
Vanessa Hudgens, the
Jonas Brothers and Zac
Efron.
Breaking The Glass
Ceiling -- Top 10
Searched Influential
Women
1.
Angelina Jolie
2.
Sarah Palin
3.
Oprah
4.
Hillary Clinton
5.
Gina Carano
6.
Tina Fey
7.
Michelle Obama
8.
Katie Couric
9.
Barbara Walters
10.
Dara Torres
Not only were Sarah
Palin and Hillary Clinton
closer than ever to the
nation's top elected
offices, but many other
women were popular among
Yahoo! searchers this
year.
The presidential race
fed into a huge rise in
popularity for Tina Fey
(portraying Sarah Palin
on "Saturday Night
Live"), Michelle Obama
(wife of the
President-elect) and
Katie Couric (political
interviewer and
newscaster). Undefeated
kickboxing champ Gina
Carano also upped her
profile in her turn as
Crush on "American
Gladiators," then later
made television history
in the first primetime
female fight.
Final
Farewells -- Top 10
Send-Offs
1.
Heath Ledger
2.
Bernie Mac
3.
Paul Newman
4.
Randy Pausch
5.
George Carlin
6.
Estelle Getty
7.
Tim Russert
8.
Brad Renfro
9.
Isaac Hayes
10.
Boyd Coddington
2008 began with the
unexpected death of actor
Heath Ledger. Ledger's
death launched the world
into a stunned Search
frenzy over the actor who
showed promise of being a
Hollywood great. His
passing renewed searches
for 25-year-oldBrad
Renfro, a child actor who
died in a heroin overdose
a week earlier.
About the Yahoo!
2008 Year in Review
Methodology
To develop the Yahoo!
Year in Review, our
editors analyze search
queries based upon a
number of factors,
including absolute volume
and growth versus
previous periods, to see
which themes and trends
bubble to the surface.
Individual users and
their search queries
always remain anonymous.
SOURCE: Yahoo! Inc.
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