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 School's
Open -- Drive Carefully
A
Campaign for student
safety from AAA.com
This fall, 56 million
children across the
country will head back to
school. As they do, AAA
is urging motorists to
slow down and stay alert
in neighborhoods and
school zones through the
75th annual "School's
Open--Drive Carefully"
public-service campaign.
Help Us Reduce Child
Injuries!
The greatest threat
children face today is
motor vehicle crashes.
While walking, cycling or
as a passenger in a motor
vehicle, these crashes
are the leading cause of
death for children ages 3
and older.
The problem escalates
during the months kids
are in school. Kids are
vulnerable for several
reasons.
T hey
are small and less
visible to
motorists.
It is more
difficult for
children to judge
traffic situations,
because their
peripheral vision is
one-third narrower
than an adult's.
Children do not
always possess the
capability to make
sound judgments.
Children can be
easily distracted,
especially when
around other kids.
In short, kids are not
adults - and it's up to
drivers to compensate for
these differences.
School's Open Campaign
Used widely by schools
and communities across
the nation, AAA's annual
School's Open - Drive
Carefully! program
uses colorful graphics
and a wide variety of
products and publications
to deliver this important
safety message.
 Since
AAA began School's Open -
Drive Carefully! in 1946,
the program has
successfully contributed
to lowering
school-related pedestrian
fatalities.
To help protect
children, AAA urges
motorists to follow these
safety tips:
Slow down near
schools and in
residential areas.
Drive with your
headlights on - even
during the day - so
children and other
drivers can see you.
Look for clues
such as AAA School
Safety Patrollers,
bicycles and
playgrounds that
indicate children
could be in the
area.
Scan between
parked cars and
other objects for
signs of children.
Practice extra
caution in bad
weather.
Always stop for school
buses that are loading or
unloading students.
Special
tips for
All
materials courtesy
of
AAA - the
American Automobile
Association
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